With petrol prices touching an all-time high and no diesel models to support sales, Honda is planning to advance the launch of its car around Diwali, according to a report by India Today.
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| Speaking on the occasion Mr. Takashi Nagai, President and CEO, Honda Siel Cars India Ltd. said, “We are delighted to introduce Honda Brio in the Indian market. We have been able to launch the Brio at a competitive price due to our concerted efforts to control costs, maximize production efficiencies and minimize impact of currency fluctuations. And we have achieved this through pure localization – localization of critical components, using local suppliers, local materials, local machines and dies, by localized drawings and our Indian associates |
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The car features a
McPherson strut suspension in the front and H-shaped torsion beam rear
suspension for stable road handling, road holding and comfortable ride.
The car features a McPherson strut suspension in the front and
H-shaped torsion beam rear suspension for stable road handling, road holding
and comfortable ride.
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The Driver-side features
the latest technology i-SRS airbag system with continuously staged inflation
which can accommodate a broad range of occupant positions and potential
collision situations.
The Driver-side features the latest technology i-SRS airbag system
with continuously staged inflation which can accommodate a broad range of
occupant positions and potential collision situations.
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The Brio features Honda’s active and passive safety technologies
including dual SRS front airbags, Anti-Lock Brake System (ABS) which prevents
wheel locking, Electronic Brake Distribution (EBD) which enhances braking
performance, front pretensioner seat belts that pre-emptively tighten the belt
to prevent the occupant from jerking forward in a crash and impact-mitigating
headrests.
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According to a report in The
Economic Times, Honda has developed Brio after five years of painstaking
research of the Indian market, keeping in view the local conditions and
specifically catering the car to typical Indian families.
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The Brio’s design takes
Honda’s “man maximum, machine minimum” concept to a new level which is the
basic approach to Honda car design calling for maximizing the space available
for people and minimizing the space required for mechanical components.
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Honda Brio comes with an
efficient interior design concept, which leverages its packaging to offer
occupants an open and spacious interior.
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"The company was
initially planning to launch the diesel model by 2013. However, with the
increasing demand for diesel cars and the hike in petrol prices, the company is
advancing the launch of Honda Brio by Diwali this year," a company source
told Mail Today on condition of anonymity.
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With petrol prices
touching an all-time high and no diesel models to support sales, Honda is
planning to advance the launch of its car around Diwali.
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Honda is not the only
company to advance launch of diesel cars. Renault has also advanced the
unveiling of its diesel model.
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Honda has no diesel
variant in its stable, which is becoming a big disadvantage for the company.
Honda Brio will become the first car to have the diesel engine followed by City
and Jazz. "With the huge surge in the price of petrol, there is a massive
demand for the diesel model. We are already giving discount on our cars but it
is not possible beyond a point," a marketing official from Honda said.
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The “Dynamic triangle”,
focused on the nose, sweeps forward, while the “Sporty triangle”, focused on
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